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Pay-per-click (PPC) advertising is a key part of your company’s SEO strategy because it offers immediate results in bringing potential customers to your website and ultimately to your bottom line as new sales. It is also an important way to build an identity for your brand or products and should not be ignored when looking at your marketing budget. Here are some elements to consider when looking at your next PPC campaign:

Google has been working on mobile-first indexing for some time, and just announced that starting in September 2020 they will be switching to mobile-first indexing for all websites. When a domain is switched to mobile-first indexing it will see an increase in Googlebot activity as the site is reviewed and indexed.

In today’s digital era, you can’t ignore mobile. Mobile can be considered the most important part of modern marketing. This is because smartphones are a way of life. Next time you’re in a public space, take a look around. Most people will likely be using their smartphone, holding their smartphone, or their smartphone will be in their pocket or on the table in front of them.

Google makes small incremental updates regularly to their search algorithms, but periodically they do a more significant update called a “core update”. Here is what Google says about core updates and their purpose in their Webmaster Central Blog:

Marketing strategies for car dealerships are constantly changing to reflect local markets and buying patterns. Dealerships must plan their budgets carefully to take full advantage of the money available, but there are some strategies that car dealerships can use to maximize their ad dollars.

As I look back to January 2020, I would have never imagined the series of events my life and the lives of those around me have endured.

One digital channel a dealership has is a listing with Google My Business (GMB). Google recently announced that it can now pull information about a business from Facebook.

Digital marketing is any business marketing you do using the Internet. But the scope of that marketing is far more complex because it includes any form of digital communication between you and your customers.

If you are an automotive dealer with an inefficient email system, you need the Conquest email marketing from DigiSphere Marketing. In partnership with Premium Productions and their proprietary email system,

Do you run an automotive dealership with lackluster sales or an unclear marketing message? Are you seeing a revolving door of marketing agency account managers with no idea how to market your business?