{"id":478,"date":"2020-12-14T09:47:06","date_gmt":"2020-12-14T09:47:06","guid":{"rendered":"http:\/\/playnprint.com\/digisphere-marketing\/?p=478"},"modified":"2020-12-15T10:03:20","modified_gmt":"2020-12-15T10:03:20","slug":"google-ads-to-remove-average-position-metric","status":"publish","type":"post","link":"https:\/\/playnprint.com\/digisphere-marketing\/google-ads-to-remove-average-position-metric\/","title":{"rendered":"Google Ads to Remove Average Position Metric"},"content":{"rendered":"\n<p>Google has <a title=\"Google Ads Annoucement\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9439546?hl=en\" rel=\"noopener noreferrer\" class=\"color-blue\">announced<\/a> starting September 30 they will be removing the average position (AP) metric from Google Ads. The &#8220;starting&#8221; statement was Google&#8217;s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Google has <a title=\"Google Ads Annoucement\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9439546?hl=en\" rel=\"noopener noreferrer\" class=\"color-blue\">announced<\/a> starting September 30 they will be removing the average position (AP) metric from Google Ads. The &#8220;starting&#8221; statement was Google&#8217;s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).<\/p>\n\n<figure><img loading=\"lazy\" src=\"http:\/\/playnprint.com\/digisphere-marketing\/wp-content\/uploads\/2020\/11\/blog-output-onlinepngtools.jpg\" alt=\"Digital marketing program\" class=\"img-block\" height=\"320\" width=\"750\"><\/figure>       \n                    <p>Along with that metric, the action will also disable:<\/p>\n                    <ul class=\"list-sm\">\n                        <li>Rules using AP<\/li>\n                        <li>Custom columns using AP<\/li>\n                        <li>Saved reports that filter with AP<\/li>\n                        <li>Saved filters with AP<\/li>\n                    <\/ul>\n                \n                <p>In addition, Google has indicated that the AP metric will be removed from:<\/p>\n                \n                <ul class=\"list-sm\">\n                    <li>Saved column sets<\/li>\n                    <li>Saved reports having an AP column<\/li>\n                    <li>Scorecards that use AP<\/li>\n                <\/ul>\n                \n                <h4 class=\"hd-h4\">What&#8217;s going on here?<\/h4>\n                \n                <p>Google has introduced two new metrics \u2014 top impression and absolute top impression. A top impression is any position within the top paid listings, and an absolute top impression is the first position on a search engine report page (SERP). As a result, Google feels that the new metrics give a clearer understanding of where a search listing will fall on a SERP, and therefore the average position metric is no longer needed.<\/p>\n                \n                <p>To complement these new metrics, Google has also introduced &#8220;search top impression rate&#8221; and &#8220;search absolute top impression rate&#8221; that helps customers understand if their ads will reach either the top positions above organic search results or the absolute top position. For more information about these searches, visit <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7501826\" class=\"color-blue\">https:\/\/support.google.com\/google-ads\/answer\/7501826<\/a>.<\/p>\n                \n                <h4 class=\"hd-h4\">About Us<\/h4>\n                \n                <p><strong>DigiSphere Marketing<\/strong> is a full-service digital marketing company who offers:<\/p>\n                \n                <ul class=\"list-sm\">\n                    <li>Website design and management<\/li>\n                    <li>Mobile responsive web design<\/li>\n                    <li>SEO<\/li><li>SEM<\/li>\n                    <li>Social media management<\/li>\n                    <li>Reputation management<\/li>\n                <\/ul>\n                \n                <p>Please contact us for more information about our services by calling <a title=\"Advertising Agency Sarasota\" href=\"tel:18008074079\" class=\"color-blue\">800-807-4079<\/a> or fill out our contact form on our website!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The &#8220;starting&#8221; statement was Google&#8217;s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/playnprint.com\/digisphere-marketing\/google-ads-to-remove-average-position-metric\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google Ads to Remove Average Position Metric&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/posts\/478"}],"collection":[{"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":6,"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"predecessor-version":[{"id":591,"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/posts\/478\/revisions\/591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/media\/481"}],"wp:attachment":[{"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playnprint.com\/digisphere-marketing\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}