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You may not know it, but Search Engine Optimization (SEO) should be a key part of your marketing strategy in today’s digital world. What is SEO? In simple terms, it is manipulating the signals your website gives off which are used for search engine ranking by Google and other search engines.

If you have a small business, getting involved in digital marketing can seem overwhelming. You have enough to do keeping your business afloat. But in today’s business environment taking the time to do some digital marketing can make a big positive impact on your profitability. DigiSphere Marketing can help you grow your digital marketing footprint. Here are some of the things we can do for you:

DigiSphere Marketing has partnered with Scout and Molly’s national boutique women’s clothing retail franchise to manage Scout and Molly’s digital corporate marketing program. DigiSphere Marketing will be responsible for Scout and Molly’s e-commerce sites, reputation management, search engine optimization (SEO), and demographic targeted paid search advertising for Scout and Molly franchise owners.

Today’s digital environment makes it increasingly important for small business owners to understand reputation management and actively participate in maintaining their online reputation. Reputation management includes your social media presence but it’s also much more than that. Let’s look at five steps for small businesses to focus attention on online reputation.

All businesses, no matter how small, must have a digital marketing plan to compete and survive in today’s marketplace. It is well established that most shoppers will have looked at your web site or conduct online research for an item before they purchase. Failure to maintain a digital presence that is current and active is seriously hurting your business. Here are some best practices to use when developing your digital marketing strategy.

Online reviews can make or break your business. Positive reviews can bring in new customers, while negative reviews can keep people away. If you have negative reviews on your company’s Yelp page, all hope is not lost. Read on to learn how to fix bad reviews on Yelp.

Many small businesses know about the importance of search engine optimization or SEO to get the attention their websites need from the major search engines. But there’s more you can do than just SEO to bring traffic to your website and increase your business. Here are four ways to improve your website so you drive traffic to it and potentially gain new customers.

Search Engine Optimization, or SEO, is a valuable set of practices that keep your business at the top of search engine results. This is important because many people look for your type of business online before they ever cross your threshold, and will rarely go past the first page of search results. SEO, when used successfully, will:

When you first meet someone, you consciously or unconsciously create a first impression of that person. That impression may be different from who that person is, but it will affect how we deal with them until we know them better. The same is true with your business — how people perceive your business will occur very quickly when they reach your website. If that opinion is poor, you may lose a customer. If they don’t believe your business is trustworthy, your business reputation is being affected.

Are you looking for ways to get your business marketed above your competitors? Here are some tips on how to take advantage of Google My Business resources to make your business pop!